Technology Gone Wild!
First, Happy 4th of July (early)! I am frantically trying to get to “inbox zero” status before the holiday begins, and failing somewhat because it seems like half of…
Marketing
Where I Try Blueberry Pie Oreos and Talk About Brand Strategy
First, let’s get some housekeeping out of the way. Yes, I know, I have not been writing over here for awhile. I apologize for the extended absence—frankly, I was sort…
I’m Sorry, I’m Afraid I Can’t Do That, Dave…..
Dude! Enough with winter already! This is joke winter. Look at my car. Seriously? Is this what 2014 has in store for us, people? I already…
Subway new product = #fail. This made-up word makes me sad.
I totally understand that companies need to test new products, but this kind of “whole new word” strategy always baffles me. The punniness of it makes me embarrassed to…
It’s Not Just a Can of Meat, OK?
I kind of appreciate the simplicity of this old-school packaging from Del Monte, though I feel like someone should have pointed out that the font size and style really makes…