I totally understand that companies need to test new products, but this kind of “whole new word” strategy always baffles me. The punniness of it makes me embarrassed to be alive. Plus, and I don’t know if you’ll agree with me on this– avocado is amazing and wonderful, and this photo somehow makes it look unappealing. Stephan said about this product photography “Yeah, that just looks like the sandwich threw up.” If you’ll recall, he also had a hilarious reaction to the “Barbeque Beef” sandwich photo a few weeks ago: “That looks like someone drug a mop through blood and then put it on a sandwich.”
Don’t get me wrong– I love a turkey, bacon, and avocado sandwich like nobody’s business. I am just doubting Subway’s ability to actually execute this concept correctly, given the look of this photo.