I know, I KNOW! The intentions behind this Target campaign are good. In fact, I like this effort so much, I'm going to link you over to it to find out more about how buying stuff at Target can help feed hungry people.
However.
"This pillow will feed 20 people" really sounds like those 20 hungry people are going to have to eat the pillow, does it not? At least, that was my first thought when I saw this ad– "Wow, that pillow does not look delicious at all."
I'm also sensing a tacit Jesus Christ reference here, like Target is saying they are going to take that pillow, and, using the power of your money, turn it into fishes and loaves.
Despite their questionable views on gay marriage, I'm going to just go ahead and say "Good for you Target for feeding hungry people, even if your advertising is strangely worded."