OK, so you know I do Search Engine Optimization, right? Or, did you not know that? Why do I just assume you know everything about all the different facets of my career?
Yes, as part of my job as Creative Director/ business owner type person , I do SEO- for big companies, as part of my UCLA class (still going well!), in my book, and for small companies as well. It's usually really effective because of the extensive keyword research I conduct, so if you know anyone who needs SEO for their website, I guess send them my way and I'll fix them up. Unlike most (normal) people, I like the keyword research part best of all– I find it almost sociological, I must say.
That's not the subject of this post, though. The subject of this post is man boobs, specifically how to get rid of them. That is to say, sometimes in the course of doing keyword research for SEO purposes for a client, I stumble upon a pocket of interest so random, I almost can't believe it, like "how did I not know that this issue was so important to a large percentage of the American public?" I am supposed to be an EXPERT in what the American public wants, or at least on what they're typing into Google.
Getting back to man boobs, I recently took on a medically-related client, and the other night while doing keyword research I discovered that there are a shockingly large number of searches each month involving variations of the keyphrase "man boobs," like how to get rid of man boobs, what exercises can I try for my man boobs, loose man boobs (not sure if this is a misspelling, or if someone really HAS loose man boobs, which might be even worse), and ways to lose chest fat. This made me go down a "keyword research" rabbit hole that was almost as serious as when I first found out about Google Trends, and then I got Stephan hooked on it, and now we check it all the time to see what the most popular searches are, and this is the inadvertent way that we find out about new things in society. Isn't that weird? If you've never seen Google Trends before, then– goodbye! I'll see you in a month, when you're done being obsessed.
Again, back to man boobs. I was so interested in this, I looked around to see if there was a product that could solve this obviously pervasive problem, and I (again, shockingly) found this website, where this person has compiled a guide on exercises and nutrition to help you get rid of your man boobs before you do something drastic like having man boob plastic surgery. And, um, let me say this– when I did a "Google Image" search for an image to go with this post, I saw some totally disturbing things. Try it for yourself– I wasn't brave enough to post any of them.
Honest to God, I had no idea this was such a problem. I don't think I have the time to make a whole website dedicated to providing resources for this issue, but in case you are one of the man boob stricken, I think this book or possibly this one might help. Not one, but TWO resources on alleviating the scourge of man chest fat. There you go.
WHO. KNEW?