I saw this link go by in my Facebook feed yesterday, so of course I had to go over and watch the commercial. First, it should be noted that I have the World’s Straightest Hair ™, and that I can curl, crimp, hairspray, and hot roller my hair all I want, but a few hours later gravity sets in, the curls fall out, and I end up looking like a straight-haired person who didn’t brush their hair, so these products are fascinating
to me.
First, let’s talk about the music. Why did the people who made this commercial feel like it was ok to set it to a nineties gay rave beat? The music is so distracting to me, I feel like they would have been better off with one of those plinky generic tracks that you hear in explainer videos, because I keep thinking “When is the muscly gay dude going to jump out and start go-go dancing?”
Secondly, the product. Just—wow. I wouldn’t even try to use this because those “loose curls” would stay in my hair all of three minutes, but even the people in the “After” photos just look like they curled their hair yesterday and slept on it, do they not? Sidenote: that quote was from the hilarious comments of the person who posted the link. Also, that kind of looks like they’re putting their hair in a blender, and I can only imagine how many people’s hair just gets twisted and sucked in until it’s a big dreadlocked ball of mess. At least that’s what I feel like would happen to my hair, which (as I mentioned) is so straight it resists this kind of styling seemingly with all its might, while at the same time being so profuse, it can easily form dreadlocks in the winter, if it’s dry and it gets twisted and pulled enough.
By “profuse,” of course, I do not mean “large.” I mean simply that there is so. MUCH OF IT. So much of it that my (hair challenged) husband finds it everywhere in the house, the vacuum is always full of it, and it’s grown at least four inches since I cut 15 inches off of it for Locks of Love last fall. So much of it that I would try to use this product and it would end up caught and hanging off of my hair in a hot minute, and then I would have to cut it out, and the end result would be some asymmetrical nonsense that would make me look like Tilda Swindon, only really sad, like I didn’t mean for it to happen.
The other thing that is weird about this product is that the “problem” it is trying to solve is not an actual problem. Curling your hair doesn’t take that much time, so no, actually, no one is ‘wasting valuable time curling their hair.” I’m guessing that this “hair in a blender” concept actually does not take less time than just curling your hair, which I personally find only takes a few seconds per curl (it’s just not worth it for me because it doesn’t stay in).
This strange “unique selling proposition” reminds me of this commercial, where the guy doesn’t know how to use a Q-tip (scroll down to the bottom of that post for the commercial and the discussion). I’m going to guess that if you find curling your hair that challenging, you are going to end up with the Air Curler hanging off of your hair. That is to say, if you’re not smart enough to use a curling iron without making the face they have that girl making, I don’t think you’re a good candidate for the Air Curler either.
Does anyone actually own this product? If so, I would love your opinion. Do you think it's simply the most awesome, and am I sooooo wrong about it looking like a blender? Please feel free to correct me.
