Anatomy of a Viral Success: Seth Casteel, Underwater Dog Photography
I know, it totally seems like I harsh on people for not having their sh$t together, so I thought I would take some time to focus on someone who got everything very, very right and is reaping the benefits of that preparation in his career.
You probably still don’t know the name “Seth Casteel,” but
chances are you’re familiar with his work. One year ago, his underwater dog photography series went viral, and because
he was prepared, this sudden rush of fame and attention took his career to the
next level.
The rest of this post has moved — it now appears on my book marketing specific site, BookPromotion.com. Check it out!